About
Highly experienced UX Designer and Strategist with over a decade of expertise in visual design, brand identity, and strategic development. I specialize in crafting sustainable, inclusive, and accessible digital and physical experiences, guided by a strong ethical compass. My data-driven approach focuses on designing systems that enhance user well-being, positively influence behavior, and deliver impactful, human-centered solutions.
Work
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Summary
Currently leading the comprehensive redesign of a freelance invoicing platform, enhancing ergonomics, accessibility, and user trust while developing a cohesive design system.
Highlights
Directed the comprehensive redesign of a freelance invoicing platform, significantly improving ergonomics, accessibility, and user trust for over 13,000 users.
Developed and implemented a cohesive, research-driven UX design system, establishing a continuous improvement approach to ensure long-term usability and consistency.
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Summary
Delivered user-centric branding and UX solutions, integrating AI tools and leading agency site redesigns to enhance usability and internal processes for clients like InsideTracker and Payhawk.
Highlights
Provided user-centric branding and UX solutions, integrating AI tools to streamline design processes and enhance client deliverables for diverse clients including InsideTracker (US), Payhawk (EU), and Spark Radar (NL).
Led the comprehensive redesign of agency support systems and the main website, significantly improving usability and optimizing internal workflows.
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Summary
Developed digital strategies and a design system for ISCA, enhancing engagement and accessibility, and creating e-learning platforms that contributed to a €4M European funding.
Highlights
Developed and implemented comprehensive digital strategies and a robust design system for ISCA, significantly enhancing user engagement and accessibility across platforms.
Designed and launched e-learning platforms and established the visual identity for the 'Moving People - Moving Europe' initiative, directly contributing to securing €4M in European funding.
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Summary
Designed data-driven mobile advertising campaigns for major clients, optimizing engagement and commercial results.
Highlights
Conceived and executed data-driven mobile advertising campaigns for high-profile clients including H&M (EU), Gymshark (US), and Pandora (EU), directly enhancing user engagement.
Optimized commercial outcomes by leveraging user data and insights to refine campaign performance, achieving measurable improvements in results for clients like N26 (DE) and Uber (EU).
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Summary
Founded and directed a multidisciplinary studio, creating branding, UX, and design projects while integrating sustainable practices into solutions.
Highlights
Founded and successfully led a multidisciplinary design studio for 5 years, overseeing all aspects from client acquisition to project delivery.
Directed numerous branding, UX, and design projects for a diverse portfolio of over 10 major clients including Absolut, Coca-Cola, and ING, incorporating sustainable design practices.
Managed creative teams and project pipelines, ensuring high-quality deliverables that met client objectives and enhanced brand visibility and market presence.
Volunteer
Creatives for Climate
|Member
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Summary
Contributing as a member to Creatives for Climate, focusing on sustainable and impactful creative practices.
Highlights
Actively participate in initiatives promoting sustainable design and creative solutions for environmental impact.
AMIS - A More Inclusive Society
|Community Volunteer
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Summary
Volunteering as a community member for AMIS, supporting efforts towards a more inclusive society.
Highlights
Contribute to community-driven projects aimed at fostering inclusivity and social equity.
Education
Swedish University of Agricultural Sciences
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Master
Environmental Psychology
Malmö University
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Master
Innovation & Strategic Thinking
University of Bucharest
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Bachelor
Advertising
Languages
French
Proficient
English
Native
Danish
Basic
Romanian
Native
Certificates
Personal Development Coach
Mindfulness Practitioner (Level 1,2,3, Master)
Entrepreneurship and Innovation in Mass Media
Skills
UX Design & Research
User Experience, User Research, Design Thinking, Interaction Design, Prototyping, Wireframing.
Accessibility & Inclusive Design
A11y, Universal Design, Ethical Design, Human-Centered Design.
Behavioral Insights
Behavioral Psychology, User Psychology, Cognitive Science, Nudging.
Visual Strategy
Brand Identity, Visual Communication, Graphic Design, Creative Direction, Branding.
AI Tools for Design
AI-Powered Design, Generative AI, Design Automation.
Digital Strategy
Digital Marketing, Content Strategy, Campaign Management, SEO/SEM.
Design Systems
System Design, Component Libraries, Scalable Design.
Project Management
Agile, Scrum, Stakeholder Management, Cross-functional Collaboration.
Client Management
Client Relations, Consulting, Account Management.